Customers want to be able to guarantee a table when they want it and avoid a wait, especially at peak days and times. Restaurants want guaranteed customers and a full house. These days, there are several options available to manage reservations online, but choosing the right one really depends on the functionality required. Here, we provide a pro/con list of two of the most popular and highly rated reservation tools in the industry today -- OpenTable and Yelp.
- Reservations through your restaurant's website and also through OpenTable.com and the OpenTable app
- 19 million users/mo
- Comes with a reservation management system
- Points system incentivizes reservations
- Points system is for OpenTable, not your restaurant
- One-time fee of $1295
- Monthly fee of $199/mo
- Optional fee of $99/mo to be featured in the OpenTable Dining Guide.
- Chart of $0.25/reservation booked via the restaurant's website; $1 for reservations booked on OpenTable.com
- Much more affordable
- Users are already on Yelp looking at reviews
- Texts for waitlist notifications
- There is no browsing feature for restaurants with available reservations
- Reviews are tied to the reservations - if your reviews aren't positive, they cannot be deleted
- Flat rate of $248 per month.
Note, there is a third option that is swifly becoming a preferred solution for restaurants that want to avoid high-cost reservation services and eliminate the hassle of no-shows - the NoWait app. The app shows diners a list of nearby restaurants, wait times, and distances, and lets you join wait lists from your phone. A text or phone call alerts the diner when the table is ready.