A 'Wishlist' E-commerce Website For Event Rental Company, An Affair To Remember

An Affair To Remember offers a customized approach to weddings and special events. Their dedicated team offers award-winning floral arrangements, rentals and event design that work together to produce memorable and meaningful experiences for their clients and their guests.

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Owner Jody Cox has found that brides, especially, are looking not just for the finished product, but also for inspiration and guidance along the way to help them to define their style and bring the vision they have in their minds to life.

For her rental business, Cox wanted to offer more of an interactive scenario to the product selection process. She sought "wishlist" functionality instead of a "one-and-done" checkout process. Right now, a company must have deep pockets for a custom build, as there is not yet (wishlist app business opportunity!) a plug-and-play option.

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It turns out that Squarespace's hyper-customization offered a great alternative. Customers are able to submit a cart with linens, flatware, candles, furniture and more and initiate a conversation with the design team about availability and overall design aesthetic. This has provided a very low-stress, highly customized service that has been extremely well-received and has set An Affair To Remember apart in the St. Louis event design market.