Using Color And Imagery To Delineate Process For Different Audiences

HomeScreen is a Fair Housing-compliant tenant screening service, free of charge for any landlord looking to find and maintain good tenants. 

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It is a product of the Tower Grove Neighborhoods Community Development Corporation, a non-profit, non-denominational organization that works to improve quality of life by addressing community development issues, attracting public and private investment and providing real estate and other community services.

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The website served as a portal for two different audiences, landlords and tenants, and required wayfinding to be clear and instruction to be straightforward. Vivid branding and color were instrumental in navigating users of all ages and perspectives easily through the website.