Utilizing Design-Thinking For A New Kind Of Political Campaign

Lela Panagides wanted something different and wholly unique to her to announce her campaign for Carlsbad City Council. The design for her website breaks down the typical political template and, instead, puts her front and center. You are drawn in to her passion for her beachside community immediately with a background video of ocean waves and people enjoying the day.


That imagery is revisited throughout the site as a way to dial visitors in to the local community.


Every page of the site includes inspiring quote Lela has collected and been known for sharing over the years, another way the site is entirely personalized to her.