Branding & Logo Design
Branding and logo design that express voice, values, and personality through intentional design.
DESIGNED TO STAND OUT
DESIGNED TO STAND OUT
CASE STUDY
Rely Travel
The foundation of this brand was already present in the name itself. “Rely” suggests trust and dependability. The goal was to reflect that feeling through a logo that feels elegant and professional.
A typographic-only approach allows the name to speak for itself. The style leans toward minimalist luxury, keeping the focus on the brand’s voice and presence.
Typography played a central role. An elegant serif was selected for its refined curves and distinctive ligatures, adding a sense of luxury and sophistication without feeling ornate or dated.
The color palette of light cream paired with rich olive green reinforces that balance. The cream introduces softness, while the olive adds depth.
CASE STUDY
A Book Club
This layered logo was created for a women’s book club that reads together and supports each other through life’s ups and downs.
At its center is an open book, symbolizing the stories that bring the group together, and from its pages bursts a riotous bouquet of flowers, representing the feminine energy and connection. Behind the blooms is a champagne glass, a nod to the group’s signature ritual: a toast at every meeting.
Two additional icons reference how the group connects. Headphones acknowledge audiobook lovers, while a cluster of mushrooms reflects a shared appreciation for nature and the outdoors. Hand-drawn graphics keep the composition light and playful, while a bold font anchors the design. The result feels full of life, just like the women it represents.
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