First impressions matter.
A website is your virtual storefront and often the only chance you have to make a good impression. It's also one of your most critical marketing tools and hopefully the beginning of a long-term relationship with your customer.
5 Tips For Good Website Design
Draw People In
Information goes in through the eyes first. Invest in high-quality, professional photography and it will pay for itself many times over.
Update Your Content
Even if your design is on point, if you’re not regularly updating content, you could be losing an edge over your competitors. There is always an opportunity to showcase your expertise and talent through new blog content, published work, event summaries, photography and testimonials.
Don’t Look So Last Year
An outdated website can imply an outdated business or a lack of interest. An annual refresh is ideal, with smaller refinements occurring throughout the year.
Showcase the Latest
New integrations with social media and other web-based tools are introduced into the market constantly. Put them to work for you and present your business as a technology leader.
Be Your Mobile Best
More websites are viewed on mobile devices than on desktop computers in the US. Google favors mobile-responsive sites in search rankings. Ensure yours looks good on every screen.
All of our projects include website design, basic SEO setup, training and 1 month of post-launch support and will generally fall into one of these packages:
Simple Starter Website
Modern and mobile-responsive with SEO basic setup. Examples: personal websites, portfolio websites and marketing or “brochure” websites for small businesses just getting started.
Custom designs and more specialized features or content, custom coding or 3rd party software integrations Examples: projects and businesses that require marketing automation, bookings or sophisticated email campaigns.
Fully Bespoke Website
One-of-a-kind websites with deep functionality relying on custom code.
Simple Online Store
Modern and mobile-responsive functional eCommerce website integrated with features such as shipping and accounting. Examples include merchants with 20 products or less. read more
Advanced Online Store
Custom designs and specialized eCommerce features. Examples include merchants selling a large variety of products and services and who have complex technical needs for their online store. read more
A website can take a week or several weeks to design and launch. The timing depends on how long it takes us to reach a design solution and on whether all content is final and ready to go.
We begin the design process with a brief questionnaire to assess what you like and what you don’t and make major design decisions that will affect the first phase of the website design.
Wire Frame & Content Collection
Next, I will ask for your list of pages and subpages, all final content and images. If we are working on content and images together, we’ll begin this here.
We start with the home page to confirm major design decisions, fonts, colors and overall look/feel. Once we’ve got the design to about 85%, we will continue on to the rest of the pages.
Once all of the pages have been built out, we’ll review final design and make any tweaks.
After the design has been finalized, snippets for web crawlers will be added to all of your major pages.
The last step! At this time, we’ll connect the domain to Squarespace and initiate the process of making your new site live! This can take anywhere from a few minutes to 72 hours.