Sara Graham
custom design, branding and strategy shaped by architecture, journalism, and instinct
Platinum-Level Squarespace Expert
Certified Squarespace Trainer
Platinum-Level Squarespace Expert Certified Squarespace Trainer
My Roots
I began my career in sustainable architecture, spending nearly a decade as Firmwide Sustainability Manager at HOK, one of the largest architecture and engineering firms in the world, focused on carbon tracking, energy performance, and community education across 22 offices in seven countries. Along the way, I spent a decade on the board, including four years as president, of ReSource St. Louis, a nonprofit focused on sustainable construction.
I found myself increasingly drawn to the people behind the projects; messaging was more compelling when spoken through stories that others could relate to. That shift led me to food writing, where I wrote for publications including Zagat, Sauce Magazine, and St. Louis Magazine, meeting the people behind a restaurant and creating a sense of place. Before long, the people I met began inviting me to help shape their businesses online.
Today, my background is grounded in an affinity for the beauty of the natural world, an instinctive sense of balance and a strong focus on the psychology of communications.
Beginnings
A Pattern Library
I founded EngageTaste in St. Louis in 2013. Over a thousand completed projects across virtually every industry create a wealth of knowledge. Not just a portfolio, but an accumulated understanding of what works and what doesn't in web design, branding, marketing, and positioning across an extraordinary range of businesses, markets, and moments.
Working with EngageTaste means working with someone who has seen enough to read a business quickly and accurately — what's working, what's being overlooked, and where the real opportunity is. These observations, my guidance, are part of my process. The design is the deliverable. My perspective is the advantage.
Thinking through next steps? This guide explains how to decide, and this one covers what to look for when you do.
★★★★★
“Working with Sara was one of the best experiences I have had working with a professional, business owner, and an artist. She has classy yet creative ideas that allow you to truly see your vision. She was patient, deliberate, attentive, and focused on helping me create the platform for my dream business.
She is an inspiration and well worth every dollar invested in my webpage. I highly recommend reviewing her work and considering her thoughtful, tasteful, and meaningful designs for your business.”
— Meghan Barkley, Your Very Own Coach
★★★★★
“Sara was chosen for her OUT OF THIS WORLD eye when it comes to aesthetics in web design. We had a pressure-filled timeline that left us anxious - yet she was willing to come through and provide a beautiful design that is both powerful and functional! Thank you, Sara! We will be back! ◡̈”
— 99designs client
★★★★★
“From the very beginning, she was incredibly responsive, attentive, reliable, and genuinely invested in bringing my vision to life. She didn’t just create the website I imagined—she made it even more beautiful than I could have envisioned.
Throughout the entire process, Sara provided thoughtful guidance and valuable insight whenever I was unsure about a design or functionality decision. She has an incredible eye for detail and always had my business’s best interests in mind.
What truly sets her apart is that she doesn’t just hand you a finished website and disappear. She takes the time to teach you how to manage your website, explains everything clearly, and even helps you understand ways to improve your SEO so your site performs better over time.
She stuck to every deadline she gave, always communicated promptly, and never left me wondering what was happening. Beyond her talent, she’s kind, patient, and an absolute pleasure to work with.”
— Dr. Victoria Tomasino, Palm Beach Concierge Vet