Sara Graham

I am a Platinum-level Squarespace Expert and Certified Squarespace Trainer specializing in custom websites and narrative-led branding.

I began my career in sustainable architecture, spending over a decade focused on passive energy, carbon tracking, and community education. I collaborated with large, multidisciplinary teams on complex, global projects. While the science was compelling, I found myself increasingly drawn to the people behind the projects. Messaging gained so much more traction when it wasn't just about data but spoke through stories that others could relate to.

That shift led me to food writing, a space where story and craft met every day. I wrote for publications including Zagat, Sauce Magazine, and St. Louis Magazine, telling the stories behind a restaurant and creating a sense of place. Before long, the people I was writing about began inviting me to help shape their brands, redefine their messaging, and create spaces online that reflected who they were.

That's how I came to web design, and it's why I think about a website the way an architect thinks about a building: how people move through it and what the structure communicates. I know how to find the story inside a brand and make it land with the audience it's seeking.