Sara Graham

How I See It

I began my career in sustainable architecture, spending nearly a decade as Firmwide Sustainability Manager at HOK, one of the largest architecture and engineering firms in the world, focused on carbon tracking, energy performance, and community education across 22 offices in seven countries. Along the way, I spent a decade on the board, including four years as president, of ReSource St. Louis, a nonprofit focused on sustainable construction.

I found myself increasingly drawn to the people behind the projects; messaging was more compelling when spoken through stories that others could relate to. That shift led me to food writing, where I wrote for publications including Zagat, Sauce Magazine, and St. Louis Magazine, meeting the people behind a restaurant and creating a sense of place.

Before long, the people I was writing about began inviting me to help shape their brands online. Today, my background produces something most designers can't offer: a rigorous approach to structure and a trained instinct for story, working together, from the first conversation to launch.