THE TASTE BLOG
Knowledge to help you thrive.
Boost Retail Sales with Pinterest
Pinterest started as a fun way for visitors to find ideas and inspiration around fashion, décor, food, travel and other visual topics and often outperforms Google in providing high-quality results in these areas.
The Strategy of Font Selection
Font selection is just as important in the design of an impactful and memorable website as image selection, content and layout. It subtly helps to define your identity and convey an emotion.
My Favorites Sources For Stunning Stock Imagery and Graphics
Imagery, along with fonts and colors, is a key ingredient in presenting an engaging, credible and authentic first impression to your audience.
Mastering Site Content: 10 Expert Questions to Help You Write
Your website is more than just a digital business card; it's a powerful tool to engage, inform and convert visitors into loyal customers.
Color Theory: How to Subconsciously Connect With Site Visitors
Just as with imagery and typography, color can evoke powerful feelings that influence visitors' perceptions of your website.
My Most Recommended Squarespace Plugins
The Squarespace platform offers an elegant website presentation that is easy to manage right out of the gate. But, if you get that itch to personalize it and offer functionality that better fits your offering, this list is for you.
User Experience (UX) Design: Creating Websites that Convert
In today's competitive digital landscape, a beautiful website is not enough to capture users' attention and drive conversions.
The Power of Email Marketing: Building Connections & Driving Conversions
Email subscribers have already indicated they want to hear from you by subscribing to your newsletter. Maintaining these relationships will help you stay top of mind and encourage loyalty.
Brand DNA: Using Identity and Purpose to Define Your Brand
Your brand does the heavy lifting of attracting and connecting with your customers.
Master the Art of Stunning Phone Photography
The quality of the images that you share on your website, social media and other marketing materials is one of the most important decisions you can make for your business.
15 Steps to Setting Up Your Squarespace Store
From writing engaging product descriptions to producing beautiful product photos to setting up shipping and order fulfillment, here is your setup checklist to ensure you don’t miss a crucial step.
Boost Your SEO: Unleashing the Power of Blogs
Blogs can play a significant role in improving your website’s performance on search engines. Here’s why you should consider employing this powerful tool.
How to Craft a Blog Headline That Entices That Click
The headline of your blog post is like a shop window display — it should entice passersby to stop, take a closer look and ultimately step inside