Let’s be honest, nobody likes being sold to. You can tell right away when someone’s trying to push a product or service. It starts to feel like a transaction instead of a conversation. And that’s when people stop listening.

AI Optimization, or AIO, is the process of making sure AI systems like Google’s AI Overviews, ChatGPT, Perplexity, and other assistants understand your business and recommend you.

If you’ve ever Googled your own business and noticed that the text under your website link looks different from the SEO description you carefully wrote, you’re not alone.

If you own a website, accessibility is no longer something you can put off. ADA-related demand letters are on the rise, and settlements often run from thousands to tens of thousands of dollars.

If you’ve ever tried to push the limits of a Squarespace site, you’ve probably hit that moment where the platform feels a little too rigid. That’s where SquareKicker comes in.

Big sweeping phrases, clever “X meets Y” pairings, and buzzwords stacked one after another sound polished, sure, but it doesn’t sound like anyone you’d actually want to have a conversation with. That’s the telltale “AI voice.”

Hiring a website designer is an important investment. Whether you are building your first site or planning a redesign, the person you choose will shape how your business looks and functions online for years.

A visually appealing website can feel like the ultimate goal, but it’s not. “Make it look good, and people will come.”

Asking the right questions upfront can save time, reduce miscommunication, and ensure you maximize your investment.

It’s about being honest, specific, and collaborative.

My answer: about once a year — or anytime your business goes through a major shift in focus, audience, or strategy.

Using a font without the right license can lead to legal issues, fines, or takedown notices — and it’s surprisingly easy to make a mistake without even realizing it.

The most effective AI-assisted website copy starts with your strategy and ends with your edits.

The Squarespace platform offers an elegant website presentation that is easy to manage right out of the gate. But, if you get that itch to personalize it and offer functionality that better fits your offering, this list is for you.

You know the ones—those boxes that suddenly appear the moment you land on a website, asking for your email, offering a discount, or worse, blocking your entire screen with a “before you go…” plea.

When people talk about SEO, they often focus on keywords, metadata, and backlinks — and those things are important. But your website’s layout and design are just as critical.

If you've been hearing the buzz about AI reshaping SEO and felt unsure how it applies to your own website, you’re not alone.

Search engines like Google rely on text to understand the content of your images. File names are one of the key signals search engines use to index and categorize images.

Certain design mistakes can leave your site looking amateurish or "cheap." Focusing on simplicity, consistency, and quality can elevate your website and leave a lasting impression on your audience.

An explanation of common errors and messages you may receive from Google about your site's SEO for your Squarespace website.