We begin with a preparation questionnaire to organize your priorities and gather background, followed by guided strategy sessions, scaled to your project. Together we map what the site needs to accomplish, define who each part of it is for, clarify how your services or programs connect, and decide the one action each audience should take. This is also where the site’s structure is settled: which pages are essential, what leads, and what can live deeper in the site.

The strategy phase ends with a written document covering your audiences, messaging, user pathways, site structure, and a page-by-page content outline. Once approved, it guides every design decision that follows, and it stays useful long after launch for writing, marketing, hiring, or briefing anyone else who works on your brand.

With the strategy in place, we gather the materials needed to bring the site to life: finalized copy written to the content outline, your logo, brand guidelines, and any existing images, graphics, or video assets. If the project scope includes copywriting or branding, that work begins here, so everything is aligned before design moves forward.

We begin the design phase with an initial concept for your homepage, your website’s primary entry point and the first impression of your brand. This is where we define the visual direction, messaging, and flow. Your feedback at this stage ensures the direction feels right before we move deeper into the build. After two focused rounds of revisions, the homepage design is finalized and becomes the guide for the rest of the site. Refer to this post for detailed guidance on how to best support the process.

With your feedback on the initial concept, we’ll refine the homepage design, addressing layout, design, and messaging. This is an iterative stage focused on alignment. Adjustments here are made with both strategy and user experience in mind to finalize the design before moving forward.

With the homepage as our guide, the remaining pages are designed to create a cohesive, consistent experience across the site. We review the full build, making final refinements and confirming that the site reflects your vision, supports your goals, and communicates clearly. Technical details like links, layout consistency, and final polish are addressed here to ensure everything feels complete.

We conclude with a live, 90-minute training session covering Squarespace fundamentals and the custom features of your site. You’ll leave feeling confident managing your content and understand how your site works. During this session, we’ll also implement essential SEO (page titles and meta descriptions) and discuss practical strategies for keeping your site effective and aligned with your long-term goals.