CREATING A LIFESTYLE
Fitness
Fitness clients make decisions emotionally before they make them logically. They're not just evaluating your schedule or your pricing — they're deciding whether they can picture themselves there, whether your energy matches what they're looking for, and whether you're the kind of community they want to be part of.
Built for Endurance
Built for Endurance
✔ matches your energy
Whether your studio is high-intensity and bold or calm and restorative, your visual identity should communicate that immediately. Color, photography, typography, and motion all set the tone before a visitor reads a single word.
✔ Your Signature Method
What makes your approach different? Your philosophy, your instructors, your class structure — these aren't details, they're your differentiators. I design service and about pages that communicate the substance behind the brand, not just the aesthetic.
✔ Booking and Membership Built-in
Class schedules, online booking, membership tiers, gated content for members — fitness businesses have real functional needs. I build the infrastructure to support how your business actually operates, whether that's in-person, online, or both.
✔ Social proof
Testimonials, instructor profiles, client success stories — the human side of your business is often your most powerful sales tool. I design for credibility, giving your community's voice a prominent place in the experience.
FEATURED WORK
Solid Water
Compton Heights is one of St. Louis's most storied historic neighborhoods, designed in 1888 and home to some of the city's most architecturally significant residences.
The association needed a site that could honor that legacy while serving a wide range of practical needs: annual event ticketing, resident resources, neighborhood history, a member portal, and a buying and selling guide — all within a navigation structure clear enough for both longtime residents and first-time visitors.
"Sara is a designer with a great eye and a thoughtful approach to website design. She created a beautiful, clean site for Fitness Fixe and I love that she trains clients on updating the site at the end of the project."
— Fitness Fixe
Your Story is your Greatest Asset.
Let's show the world what you're made of.