HOME Yoga: Aligned by Design
A yoga studio website should make someone feel, before they ever walk through the door, that this is a place for them.
HOME Yoga & Wellness offers a full weekly class schedule, teacher training at both 200 and 300 hours, kids yoga, live-stream classes, and international retreats in Portugal and El Salvador — a full ecosystem of practice built around community. All of it needed to coexist without overwhelming a visitor who may have arrived simply looking for a Tuesday morning flow.
Imagery as Atmosphere
The photography throughout the site is warm and rich, of actual classes, actual students, actual retreat spaces, rather than the generic stock imagery that can generalize so many wellness sites.
Because the available photography wasn't high enough resolution for full-bleed treatment, sections were designed around smaller, half-screen images. This tighter framing created intimacy, pulling the viewer close.
Color and Type
The palette pairs a very light green with a deep forest green, chosen to echo the warm, living greens already present in the HOME logo.
Typography layers a feminine, editorial serif alongside the cleaner lines of the logo font, which gives the site personality and softness.
