Custom Web Design

Every website I create is 100% custom, never built from a template, and always designed to reflect the personality, priorities, and voice of the business behind it.

With a background in both writing and visual communication, I think deeply about how visitors will move through your site: what they’ll see first, what they’ll read, what they’ll feel, and what they’ll be inspired to do next.

I also believe in empowering my clients to easily manage their own sites. That’s why I include live training, Essential SEO setup, and a streamlined Squarespace reference guide with every project.

A professional website is a custom-built tool designed to support your business goals. The cost reflects the time, strategy, and expertise required to create a site that’s not only beautiful but also functional, user-friendly, and optimized for SEO. Done well, a website isn’t an expense, it’s an asset that builds growth, credibility, and conversions.

Pricing depends on your goals, timeline, and the level of support you need. I work with clients at every stage—from individuals and small businesses to professional firms and enterprise-level organizations—and offer a range of options to fit different budgets. These include 1:1 training sessions, customizable templates, polished single-page sites, full-service multi-page designs, and high-end custom builds with advanced features. Because every project is unique, all quotes are custom.

Believe it or not, even if you’ve already started your website, my rate stays the same. I’ll still need to review everything, reorganize it, and refine it to fit a polished, professional design. From there, I’ll create a completely custom layout—choosing fonts, colors, and structuring everything to tell your story beautifully and work seamlessly. In some cases, reworking an existing site can take even more time since I often need to refine what’s already there before moving forward. No matter where we begin, my goal is the same: to deliver a website that’s gorgeous, functional, and uniquely yours.

The timeline depends on the size and complexity of your project. Once I receive all of your content and branding assets, we’ll set an official start date, typically 2–3 weeks out. From there, most websites take between 3 and 7 weeks to design and build. This includes time for feedback and revisions.

For reference, Squarespace’s State of Design report shows experienced designers take an average of 33 business days to create a custom site. My timelines are slightly longer because I build each site from scratch with great care and attention to detail.

If needed, I can also set up an optional Coming Soon page right away with your branding, contact information, and email signup to establish your online presence while your full site is in progress.

The design process begins with the homepage, which serves as the foundation for key design elements like fonts, colors, overall aesthetics, messaging, and site flow. Once the homepage is finalized and approved, I move on to designing the remaining pages based on that direction.

This step-by-step approach minimizes the need for major revisions later, as the core design decisions are locked in early. If significant changes or a shift in direction are needed after homepage approval, an additional cost may apply depending on the scope of the changes. My goal is to ensure you’re thrilled with the final product while keeping the process efficient and transparent.

Squarespace offers a wide range of design and functionality options, and I can often get very close to the look and features you’re envisioning. I can be quite resourceful with layout and, when needed, use custom code to achieve advanced functionality. Some of these features may require you to edit code in the future (though not always), and there’s also a robust library of third-party plugins—many of which offer dynamic effects for a modest fee, or even for free.

Smaller enhancements are typically included in your package, while more complex additions may require an additional fee. It’s helpful to identify any specialized functionality you’re hoping for at the start of the project so we can determine together whether it’s achievable in Squarespace—or if we might capture the essence of your desired aesthetic while staying within Squarespace’s built-in capabilities.

Yes. I offer a one-hour session designed to lay the groundwork for your project, providing clarity and direction before design begins. During the session, we can:

·       Define your project goals and priorities to establish a clear roadmap.

·       Identify your ideal audience and discuss how your website or brand can speak to them effectively.

·       Discuss imagery and graphics that will best support your vision and budget.

·       Map out your website’s structure using a rough wireframe or sitemap to organize your content.

·       Review your current branding and messaging and brainstorm ways to refine or strengthen it.

·       Address technical or platform-related questions to help you make informed decisions.

·       Clarify the scope of work to avoid surprises later and keep the project on track.

I build every website with SEO best practices integrated throughout. This includes structuring your site so search engines can crawl and understand it effectively, optimizing technical elements like mobile responsiveness and clean code, and adding alt text to all images for accessibility and search visibility.

At the end of the project, we’ll work together during your training session to craft unique page titles and SEO descriptions. I’ll guide you through best practices and strategies to ensure these are optimized for your services, audience, and goals. By the end of our session, you’ll have an optimized site—and the confidence to update SEO elements as your site evolves.

I am a fierce advocate of the Squarespace website-building platform because it offers:

• A drag-and-drop editor that lets you build a professional, creative site without coding

• The option to customize with code, if desired

• No plugins or updates to manage — Squarespace handles all maintenance and uptime

• A constant stream of new design elements, performance updates, and accessibility features

• Built-in tools for e-commerce, blogs, member content, and courses

• Integrated domains, email, analytics, newsletters, and scheduling tools

• Mobile-responsive design across all devices

• Easy-to-use SEO tools

• Secure HTTPS protocol for every page

• Robust e-commerce functionality

• Sophisticated analytics to track performance in real time

If you prefer a different platform, I can recommend top-notch colleagues designing on Webflow, Shopify, Square, Wix and more.

Yes. A significant portion of my work is with professional firms and enterprise-level organizations that require a strategic, collaborative approach to web design. These projects often involve multiple stakeholders, established brand guidelines, and complex requirements—all of which I’m experienced in managing.

I bring a structured process designed to keep projects on track and aligned with your business goals. From strategy and content planning to design and launch, I create websites that not only elevate your brand but also deliver a seamless experience for your audience. Whether you’re seeking a polished corporate presence or a robust, feature-rich site, I can provide tailored solutions to meet your needs.