7x7 Roofing has spent more than twenty-five years working above San Francisco’s rooftops, protecting homes, preserving character, and earning trust one project at a time. The new site needed to feel as solid as the work they do: modern in function, clear in structure, and built to show them not just as contractors, but as stewards of the city’s homes.
A white background keeps the focus on photography and content, while turquoise accents drawn from their logo add identity without distraction. The color appears sparingly across buttons, links, and section dividers, just enough to connect the user experience to the brand. The effect is clean, confident, and instantly recognizable.
Images play a central role. Every project photo is inset with rounded corners, a subtle detail that immediately creates a branded rhythm across the site. It softens the geometric precision of the layout and gives the visual system a signature look, building cohesion page to page.
