Wallpaper Takes Center Stage with Hi-Country Paperworks

Architecture and Interior DesignRetail
Written By Sara Graham

Hi-Country Paperworks is one of Austin’s most respected wallpaper installation companies, serving homeowners, interior designers, and custom builders across the Texas Hill Country. Rather than presenting wallpaper as a decorative afterthought, their new website treats wallpaper as a defining element of interior design.

Branding & Visual Direction

The visual identity begins with a colorful, southwest-inspired logo that reflects the spirit of Austin. From there, a neutral framework of a soft, light taupe and modern, black typography allows the colorful wallpaper vignettes to command attention.

Tall “window-style” image blocks reveal beautifully styled rooms where wallpaper interacts with furniture, color palettes, and architectural features. These moments reinforce the key idea that wallpaper shapes the entire atmosphere of a room.

Motion & Atmosphere

Subtle motion elements add depth. Full-bleed sections feature parallax imagery, reinforcing the tactile nature of the craft and inviting visitors to appreciate the artistry behind each installation.

View the Site
Sara Graham

ENGAGETASTE IS A WEB DESIGN, BRANDING AND CONTENT CREATION AGENCY BASED IN THE U.S.

Sara Graham is a Squarespace Expert, Certified Squarespace Trainer and a Top-Level Designer on Squarespace-partner-agency, 99designs, and has worked with more than 700 clients in dozens of countries. Her passion lies in creating beauty, compelling stories and tools that drive business growth. Her design philosophy centers around function, simplicity and distinctiveness. As both a designer and a writer, she crafts rich experiences that express depth, personality, and professionalism in a wholly unique way. She finds immense joy in fostering a sense of connection between website visitors and the business owner.

https://www.engagetaste.com
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