A New Chapter for Fosforo: Tequila Joins the Family
The story of Fosforo is told through bold branding and cinematic visual storytelling. When its founders were ready to launch a tequila to stand alongside their celebrated mezcal, the website needed a refresh that would preserve this distinction.
Returning to a client is a privilege. There is history in it, and trust, and the pleasure of building on something already well-made. Fosforo's evolution from single-spirit mezcal company to a dual-expression brand required a rethinking of how the site told its story and how much more of that story there now was to tell.
New Design Highlights
Organic, curving section breaks offer subtle suggestions of hillside and horizon.
New exquisite photography matches the vibrant, rich aesthetic the brand is known for, though a new faded treatment adds an enhanced immersive quality.
Thin scrolling text sections introduce a bit of movement.
The new tequila introduces a new dusky blue, applied only in reference to that product, leaving the overall site palette intact.
