Building on St. Louis’ Heritage
Jill Aboussie has spent more than two decades rescuing St. Louis historic properties with missing roofs, crumbling walls, and years of vacancy, and returning them to the life of their neighborhoods. She is a licensed realtor, her own general contractor, and a McReynolds Award winner, one of the few women forging this particular path in St. Louis' developer and contractor landscape. The website for City Restoration & Revival needed to carry all of that.
Visuals
The design opens with a custom line illustration of the St. Louis skyline to set a tone of civic identity that runs through the whole site.
The palette of black and warm taupe was chosen to step back and let the photography lead. Jill's before-and-after project images are vivid and full of color and tell a powerful story of restoration.
Structure
City Restoration & Revival needed to serve multiple audiences: prospective tenants browsing available rentals, potential buyers evaluating properties for sale, and community partners interested in Jill's restoration work. A strong organizational structure clearly separates each function.
An embedded Adobe form handles rental applications securely, keeping sensitive personal information where it belongs.
The SEO work ensured that each page was findable by the right searcher, with neighborhood-specific language anchoring listings in the Tower Grove South, Shaw, and Fox Park communities where Jill does most of her work.
