A Psychotherapist Bridging Science and Spirit
Casey Stevens, through her practice, Shrink Bigger, supports executives, business owners, athletes, medical professionals, and couples. An MS and LMFT, she is also a Reiki Master and certified clinical hypnotherapist, with additional training in energy psychology, Theta Healing, past life integration, and shamanism. She calls the combination Conscious Psychology.
A C-suite client arriving on the homepage needs to see a licensed psychotherapist with serious clinical training. A client in the middle of a spiritual awakening needs to see that the intuitive and energetic work is central to the practice.
The design responds to both. Restraint in the palette, type, and layout gives the site the polish a senior professional expects, while warm, feminine touches leave room for the intuitive side of the work.
A warm cream base color sets a welcoming tone. Minimal, yet fresh color offers a bright, unexpected note that keeps the palette from settling into a standard neutral wellness look. Olive green is reserved for buttons, so the only saturated color on the page always points to the next step. Thin chartreuse lines add a brighter, unexpected note that keeps the palette from settling into a standard neutral wellness look.
A thin, feminine serif carries the headlines, and a thin sans serif lends a modern presentation. Page titles are set in capitals, with italic serif lines beneath, such as "Bridging Science + Spirit" on the homepage. The italic returns in small details, like the "view" links on the offering cards. Both typefaces are set in light weights, so neither overpowers the other, a balance that mirrors the clinical and intuitive sides of Casey's work.
Stock images of natural, tactile objects, such as shells, crystals, pearls, flower petals, and ceramics, reflect the introspective nature of the work and pair well with Casey's professional photos.
Ample white space runs throughout. Sections are generously separated for a calm, unhurried read that matches the pace of Casey’s work.
