Designing a Simpler Kitchen Renovation Experience

The Crafted Kitchen Design Co. is a boutique interior design studio specializing in kitchens and baths that are welcoming, highly functional, and transitional in style. The website was designed to position the studio around professional guidance and a clearly defined process, helping homeowners move forward with greater confidence in what is often a complex renovation journey.

Establishing an Aesthetic

Warm ivory page backgrounds create an immediate sense of softness, while a deep olive green introduces quiet contrast within headings. A serif heading font offers a traditional note that aligns with the studio’s English-inspired sensibility, while a clean sans serif ensures the reading experience stays modern and approachable. Together, they create a balance that feels both established and current.

Imagery plays a central role throughout the site. Kitchens and baths are presented with enough scale to communicate craftsmanship, material selection, and architectural clarity without overwhelming the page. Each project reinforces the studio’s commitment to elegant designs that support daily life.

Designing for decision-making

The site is structured to support action. Visitors can schedule consultations or purchase design services directly, reducing the distance between interest and commitment. This functionality reflects the studio’s structured way of working, where clear scope and realistic expectations shape every engagement.

Sara Graham

Sara Graham is the founder and director of EngageTaste, a St. Louis web design and branding studio, and a Squarespace Platinum Circle Designer and Certified Squarespace Trainer. Since 2013, she has completed more than a thousand projects for clients across virtually every industry and continent. Her path to web design ran through nearly a decade of global sustainability strategy at HOK and years of journalism for Zagat, Sauce Magazine, and the Riverfront Times. One taught her to think in structure; the other taught her to listen for the story.

https://www.engagetaste.com
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