A Living Art Experience for Elizabeth Page
Elizabeth Page is an artist whose work is rooted in an ongoing relationship with the natural world. Her new pieces play with light, movement, and time. Thus, her revamped website needed to reflect this shift in how her art is shared and experienced.
This project marked a turning point. Elizabeth was stepping into a new name and a new way of inviting people to both view and participate in her work that dissolves the boundary between art and life.
A new identity
The redesign began with a new brand that reflects Elizabeth’s married name and an evolved aesthetic. The typography is sculptural, built from elegant, geometric, feminine curves.
A paired sunburst reflects the spirit of her work and the natural environment in which she lives.
Shifting purpose
Elizabeth’s previous website was focused on selling individual works online. The new site reorients that relationship to align more closely with how Elizabeth works today and how she wants her art to be encountered.
Each page is treated as a journey rather than a container. Instead of pushing toward purchase, the structure now guides visitors toward three primary paths: experiencing the work in person at selected galleries, exploring her portfolio online, or entering a deeper, ongoing relationship through a membership.
Members-Only
At the center of the site is the Collectors’ Circle, a membership experience fully hosted on the website through a gated, paywalled Squarespace member area. Within it, members gain access to multiple forms of behind-the-scenes content:
A Studio Feed: real-time audio notes and video glimpses from the studio floor, offering an unfiltered view into what is happening now
The Making Of Library: short, meditative films that document the creation of individual works, allowing members to witness the process slowly and intentionally
Works in Progress: follows a single piece at a time, unfolding chapter by chapter through film and reflection
Online Shop: early access to new collections, special pricing, and invitations to in-person gatherings that extend the relationship beyond the screen.
Movement
Movement plays an essential role throughout the site. The last section on each page is revealed only upon scrolling. Other elements utilize subtle hover states that introduce shifts in form and emphasis. These interactions reinforce the sense that the site is responsive and alive, mirroring Elizabeth’s work; details unfold as the viewer engages with it.
