Modern and Holistic Medicine Intersect with Wellness With Wendy
Wendy O’Sullivan works with clients to create holistic lifestyle improvements and positive health behaviors. She grew up in the Sierra Nevada Mountains of northern California which are a deep source of inspiration for her.
The project began with a branding exercise that produced an elegant, feminine logo featuring a colorful sprig calling back to Wendy’s natural roots.
The website drew from this aesthetic for fonts and colors, certainly, but also in a mountain range transition as the grounding foundation of each page.