MAKE YOUR WEBSITE WORK FOR YOU

Search Engine Optimization

SEO Audit

Is your site optimized for search engines?

Search engine optimization, or SEO, is the practice of working on your digital presence to place as high on a search page as possible organically. You do this by ensuring that Google (and other search engines) can understand the content on your site and that your site visitors find your content useful and stay on your site. The content you add to your site and how you present it are the most important factors in determining how easily people can find you. But there are a host of other ways you can make sure every nook and cranny of your website is helping your search results.

With a comprehensive ~13-page audit, I analyze your site to identify areas for improvement and ensure it’s correctly set up to be found and indexed by search engines. This service includes:

Making changes directly to your site, such as adding or editing SEO descriptions and adjusting font classes, if needed.
Reviewing key page elements to ensure they meet best practices.
Providing a detailed checklist of optional recommendations for additional optimization.
Offering strategic advice for off-site SEO to complement your site’s performance.
Including guidance for adding alt text to images to support SEO and accessibility (implementation available upon request and quoted separately).

This is an essential audit to ensure your site is set up correctly for search engines to find and understand your site. This package is suitable for up to 10 pages (let me know if your site has more) and typically takes about 3 weeks to complete.

$449.00

Advanced Reporting

Do you know how you rank on a search page?

Squarespace has built-in SEO “containers” that are exactly what search engines need to understand what your site is about and how to share it with those searching. However, SEO is a continuously evolving process as search engine algorithms change frequently. Keeping up with the latest SEO best practices and adapting strategies accordingly is essential to improving rankings and organic traffic over time.

Google Analytics is an excellent tool for tracking and analyzing your site’s popularity. However, it does not provide detailed information on where you rank on a Google search page. My advanced SEO service provides this extra layer of data to help you assess where to make strategic content changes.

Here’s how it works:

I use industry-leading technology to assess your overall rank on search engines and track the performance of key search terms. Combining this data with smart strategies, I’ll provide actionable insights to optimize your site and help it perform better over time.

Each month, I will:

Provide detailed reports on your current rankings, along with recommendations for boosting search performance for key terms
Monitor changes to Google’s algorithm and adapt strategies accordingly
Track progress over time and make adjustments to fine-tune your results

This approach requires at least one calendar month to start gathering meaningful data, with three months recommended to see results.

A realistic approach to SEO:

It’s important to know that SEO is a long-term, evolving process. While I can’t guarantee specific increases in traffic or rankings (as search engines like Google have ever-changing algorithms and timelines), my work is designed to build a solid foundation and ensure ongoing improvement over time. For businesses in highly competitive industries, incremental progress is key to achieving long-term results.

3-Month SEO Reporting Starter Package

$599.00

DIY SEO Checklist

If you're looking for a resource to guide your own DIY effort, this jam-packed checklist is for you. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines and users. I divide these 14 pages of guidance into two sections:

On-Page Optimization: This focuses on making the website's content more relevant and understandable to search engines.
Off-Page Optimization: This involves activities done outside the website to improve its visibility and reputation.

$49.00

Heat Map Monitoring & Analysis

After your new website launches, understanding how visitors interact is key. Over a 3-month period, I’ll monitor your site’s heatmap data monthly, tracking clicks, scrolls, and engagement patterns. Each month, you’ll receive a summary of insights along with tailored recommendations for improvements to maximize user experience and results. You can choose to handle updates yourself, based on my recommendations, or have me implement updates at my standard hourly rate, with a clear estimate provided for each round of changes.

$449.00