SEARCH ENGINE OPTIMIZATION
Make your website work for you.
Search engine optimization, or SEO, is the practice of working towards organically placing as high on a search page as possible. You do this by making sure that Google (and other search engines) can understand the content on your site and that your site visitors find your content useful and stay on your site. I offer 3 options to help you ensure your site is optimized and continues to perform well over time.
Audit
The content you add to your site and how you present it is the most important factor in determining how easily people are able to find you. But there are a host of other ways you can make sure every nook and cranny of your website is helping your search results. IThrough this ~8-page audit, I will perform a comprehensive analysis of your site and deliver a detailed checklist of areas for improvement, including adding or editing SEO descriptions, reviewing relevant page elements, providing detailed instructions for any edits needed, and providing strategy for site content and off-site SEO elements.
DIY Checklist
If you’re looking for a jam-packed checklist to guide your own DIY effort, I’ve got you covered:
Advanced SEO: Monthly Page Rank Reporting
Site analytics are excellent for tracking and analyzing your site’s popularity. However, it does not provide detailed information on how you perform in organic search. Using Industry-leading technology, I will assess your overall rank on search engines as well as the performance for key search terms. Each month I will:
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Provide detailed reports on current ranking along with recommendations to boost search performance for key search terms
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Stay current on changes to Google’s algorithm that will affect your performance
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Track effectiveness over time and make incremental adjustments to fine-tune your search results
PTIMIZE
Performing well over time.
“Timely, great skills, and a very specific and detailed report!”
— EyeBrainFix Consultiung
"Sara explained SEO in human terms and was generous in spirit and enthusiastic to help."
— Jessie, Jessie Kanelos Weiner Studio