Search Engine Optimization
Every EngageTaste website build includes on-page SEO setup, Google Search Console and Analytics, and alt text for key images. The services below go further.
BEFORE DESIGN
Pre-Design Keyword Research
Do you know what your customers are actually typing into Google?
The words you use to describe your business aren't always the words your customers search for. This research identifies the terms people are most likely to use to find a business like yours, and what competing businesses are already ranking for, so your site is built around the language your customers use from the start.
What's included:
Research into the search terms most relevant to your core services
Search volume and competition data for each term
A review of what up to three competing businesses are ranking for
A written report delivered before design begins, so the findings can shape your page titles, headings, and descriptions
What this is not:
A guarantee of rankings or traffic
Copywriting
Search behavior and competition change over time. This research is a snapshot dated to the month it's completed, meant to guide the focus and wording of your pages.
FOR EXISTING SITES
SEO/AIO Audit
Is your site optimized for search engines?
Search engine optimization is the practice of making your website clear and understandable to search engines, while ensuring visitors find your content useful and easy to navigate.
This comprehensive audit reviews how your site is currently set up and identifies opportunities for improvement, ensuring it’s properly indexed and aligned with best practices and includes:
Reviewing key page elements for SEO best practices
Updating on-page SEO elements such as titles and descriptions, when appropriate
Assessing site structure and technical setup
Providing a clear checklist of recommended next steps
Offering guidance on off-site SEO strategies
Advising on image alt text for SEO and accessibility (implementation quoted separately)
This audit covers up to 10 pages and typically takes about 3 weeks to complete.
FOR EXISTING SITES
AI Search Content Review
AI tools are increasingly reading and summarizing websites, not just for rankings, but for meaning.
What’s being emphasized, what’s flattened into something generic, and what’s missed entirely? What I’m seeing again and again is this: many sites are written well for humans, but are vague or incomplete for AI systems. Important context gets skipped. Generic language blends together. The result is a site that looks fine, but isn’t clearly understood.
What’s included:
Review of up to 5 existing pages on your site
Analysis of what AI tools are likely picking up — and what they’re not
A written review with clear guidance on what to keep, what to adjust, and what to add
A few example lines where helpful (this is not a rewrite)
What this is not:
No calls
No revisions
No back-and-forth
No full copywriting
This is a focused, contained review meant to provide clarity and direction, not create a new project.
AFTER LAUNCH
Reporting
Do you know how your site is performing in search results, including AI search?
Squarespace has an excellent foundation for adding exactly what search engines need to understand what your site is about and how to share it. However, keeping up with the latest SEO best practices is still essential. In addition, while analytics track your site’s popularity, they don’t tell you where you rank on a search page, or whether AI tools like ChatGPT and Gemini mention your business when people ask for a recommendation.
This service adds a deeper layer of insight into keyword performance, rankings, AI search visibility, and trends over time, helping you make informed decisions about where to focus next.
Each month, I will:
Provide detailed ranking reports for selected search terms
Track whether your business appears in AI-generated answers to questions your clients are likely to ask
Share recommendations for improving visibility and performance in both traditional and AI search
Monitor algorithm changes and adjust strategies as needed
Track progress and refine approach over time
Track the search and AI visibility of up to three competitors
Meaningful data begins to emerge after the first month, with three months recommended for actionable insights. This is especially true for AI search, where answers can vary from one day to the next, so trends over several months tell you more than any single report.
SEO is a long-term process. While no one can guarantee specific rankings, AI mentions, or traffic increases, this work is designed to build a strong foundation and support steady improvement over time. In competitive industries, consistent, incremental progress is what leads to lasting results.
AFTER LAUNCH
Heat Map Monitoring & Analysis
After launch, understanding how visitors actually use your site is key. Over a three-month period, I’ll review heat map data monthly to track clicks, scroll behavior, and engagement patterns.
Each month, you’ll receive:
A summary of insights
Clear recommendations to improve usability and performance
You can implement updates yourself or have me handle changes at my standard hourly rate, with a clear estimate provided in advance.
AFTER LAUNCH
Backlink Audit & Strategy
Backlinks are links from other websites to yours. Search engines treat them as a sign that others find your site credible. This audit looks at the links you have now, compares them with your competitors’ links, and identifies realistic ways to earn more.
What’s included:
A review of your current backlink profile: which sites link to you, which links carry the most weight, and whether any look spammy or low quality.
A comparison with up to three competitors, showing where they’re earning links that you aren’t.
A prioritized list of realistic link opportunities for your business, such as local and industry directories, professional associations, partners, suppliers, community organizations, and press or features.
A written report with clear next steps you or your team can act on.
Not included: outreach, link placement, or ongoing link building. Links can’t be bought or guaranteed. Paid link schemes violate Google’s guidelines and can hurt a site’s rankings. As with all SEO work, results depend on factors outside anyone’s control, and no specific ranking outcome is guaranteed.
Backlinks are links from other websites to yours. Search engines treat them as a sign that others find your site credible. This audit looks at the links you have now, compares them with your competitors’ links, and identifies realistic ways to earn more.
What’s included:
A review of your current backlink profile: which sites link to you, which links carry the most weight, and whether any look spammy or low quality.
A comparison with up to three competitors, showing where they’re earning links that you aren’t.
A prioritized list of realistic link opportunities for your business, such as local and industry directories, professional associations, partners, suppliers, community organizations, and press or features.
A written report with clear next steps you or your team can act on.
Not included: outreach, link placement, or ongoing link building. Links can’t be bought or guaranteed. Paid link schemes violate Google’s guidelines and can hurt a site’s rankings. As with all SEO work, results depend on factors outside anyone’s control, and no specific ranking outcome is guaranteed.
DIY
SEO Checklist
Prefer a hands-on approach? This checklist provides a clear, practical guide to improving your site’s visibility through on-page and off-page SEO best practices.
On-Page Optimization: focusing on content and structure
Off-Page Optimization: strategies to improve visibility and credibility
If you're looking for a resource to guide your own SEO DIY effort, this jam-packed checklist is for you.
The content you add to your site and how you present it is the most important factor in determining how easily people can find you. But there are a host of other ways you can make sure every nook and cranny of your website is helping your search results. This is an essential checklist to ensure your site is set up correctly for search engines to find and understand your site.
Add-Ons
Offered through a trusted partner and quoted separately
Local SEO
Support for businesses targeting a specific geographic area
Google Ads
Management of paid search and social media ad campaigns
★★★★★
“Timely, great skills, and a very specific and detailed report!”
— EyeBrainFix Consulting
★★★★★
"The SEO is working! I’ve been doing all of the things you taught me and I’m getting a lot of work from my site now!”
— Alece Birnbach, Graphic Recording Studio
★★★★★
"Sara explained SEO in human terms and was generous in spirit and enthusiastic to help."
— Jessie, Jessie Kanelos Weiner Studio