SMART IDEAS
The Taste Blog
Insights on web design, branding, and strategy with ideas you can put to work in your own business.
How to Edit AI Writing So It Doesn’t Sound Like AI
Big sweeping phrases, clever “X meets Y” pairings, and buzzwords stacked one after another sound polished, sure, but it doesn’t sound like anyone you’d actually want to have a conversation with. That’s the telltale “AI voice.”
How To Use AI Effectively to Write Website Copy
The most effective AI-assisted website copy starts with your strategy and ends with your edits.
Mastering Site Content: 10 Expert Questions to Help You Write
Your website is more than just a digital business card; it's a powerful tool to engage, inform and convert visitors into loyal customers.
How to Craft a Blog Headline That Entices That Click
The headline of your blog post is like a shop window display — it should entice passersby to stop, take a closer look and ultimately step inside.