Mastering Site Content: 10 Expert Questions to Help You Write
Your website is more than just a digital business card; it's a powerful tool to engage, inform and convert visitors into loyal customers. Crafting compelling site content is an art and, to that end, I present 10 key questions designed to help you convey your unique story, establish yourself as an authority in your field and drive business growth:
Describe Your Business in Simple Terms: Imagine explaining your business to someone who knows nothing about it. How would you do it in a few sentences? This concise description should be the foundation of your website's messaging.
Detail Your Services and Products: Dive deep into what you offer. For services, explain your process. For products, explain how they are made and the experience customers can expect.
Your Business's Inception: What inspired you to start this journey? Sharing your motivation adds a personal touch to your website and helps visitors connect with your story.
Behind the Business Name: If there's a story behind your business name, share it. It can add character and intrigue to your brand.
Shape Customer Perceptions: What do you want visitors to think and feel when they interact with your business online? Define the emotions and impressions you want to convey.
Highlight Your Unique Selling Proposition: In a competitive landscape, what sets your business apart? Is it exceptional quality, a unique approach, or a remarkable story? Make it clear.
Uncover Inspirational Stories: If there are compelling narratives that align with your brand, consider sharing them.
Craft a Memorable Tagline: A concise, memorable tagline can be a powerful tool to convey your brand's essence. Brainstorm and refine until you find the perfect one.
The Key Message: If customers could take away only one thing about your business, what would you want it to be? This is your core message; make sure it's prominent.
Call to Action (CTA): Don't forget to include a strong CTA. Whether it's contacting you, making a purchase, or subscribing, guide your visitors on the next steps.
Remember, too — crafting compelling website content is an ongoing process. As you evolve, your website should too. Regularly revisit these questions to ensure your content continues to engage, inform and convert visitors into loyal customers.
