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Branding & Logo Design
Branding and logos that express a business’s voice, values, and personality through design.
CASE STUDY
Rely Travel
The foundation of the brand was already present in the name itself. The word “Rely” suggests trust and dependability. The goal was to reflect that feeling through a logo that would stand the test of time while communicating the elegance and professionalism behind the business.
A typographic-only approach lets the name speak for itself. The style was minimalist luxury, with the focus remaining fully on the brand’s voice and presence.
The font choice was key: an elegant serif was selected for its refined curves and distinctive ligatures. It adds just enough uniqueness to make the brand feel personal and high-end, while maintaining a clean and timeless aesthetic.
The color palette—light cream paired with a rich olive green—enhances the sense of grounded elegance. The cream adds softness while the olive conveys a subtle luxury.
CASE STUDY
A Book Club
This layered logo was created for a book club of women who read together and support each other through life’s ups and downs. The logo celebrates not just their shared love of literature but their deep friendship.
At its center is an open book, a symbol of the stories that bring them together, and from its pages bursts a riotous bouquet of flowers, representing the feminine spirit.
Rising from behind the blooms is a champagne glass, hinting at the club’s signature ritual: every meeting includes a champagne toast.
Tucked into the scene are two additional icons that speak to the way the group connects. On one side, a pair of headphones nods to those who prefer audiobooks. On the other, a cluster of mushrooms evokes their shared love of nature and the outdoors.
The drawn graphics keep the visual light and airy while the bold sans serif font grounds it all at the base.
The result is a logo that feels full of life, just like the women it represents.
CASE STUDY
Mental Health Together
Mental Health Together exists to shift the way we think about care, from something clinical and isolated to something community-based, proactive, and inclusive. Their logo creates a brand identity that feels safe, human, and rooted in care.
The primary feature of the logo is a simple, elegant icon: three balanced stones. This motif is a universal symbol of steadiness, care, and connection, each stone supporting the others while resting in harmony. It subtly reflects the organization’s belief that true healing often comes through relationships, cultural understanding, and shared experience.
The font is a delicate, lowercase serif, refined and gentle, with an open feel that reflects the organization’s empathy-forward approach. It’s a visual cue to the fact that most of their audience is women.
For the color palette, a warm taupe and rich rust give the logo an earthy, inviting quality while a dark gray adds depth and stability, anchoring the softness with a feeling of reliability.
Your brand should tell your story.
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