TELLING YOUR STORY
Content Strategy
Content services that cover website copy, blogs, newsletters, and social media. Each option is designed to make your message clear and consistent so it connects with the right audience.
Site Copy
Need help finding the right words? You’re not alone. For many clients, writing the content is the most overwhelming part of building a website. But it doesn’t have to be.
This add-on includes original, web-ready copy for up to 10 pages of your site. (Need more? Just contact me for a quote), written to sound like you and to speak directly to the people you’re trying to reach. Whether you’re booking clients, selling products, or telling your story, I’ll craft clean, clear content that reflects your brand voice and supports your business goals.
All writing is completed as part of the site build process, so there’s no extra back-and-forth or delay. I’ll take what I learn from our conversations, your intake materials, and any brand guidelines you already have, and turn it into content that’s structured, purposeful, and polished. When your site goes live, the copy is 100% yours and fully editable, so you can make changes as your business grows.
Blogs
A blog, when done well, is one of the most effective ways to connect with your audience and grow your visibility. It’s not about pushing content for the sake of content.
When you share personal stories and behind-the-scenes experiences, your readers start to understand who you are, how you think, and what matters to you. And that builds trust. Whether you’re answering common questions, sharing your approach, or breaking down industry trends, blog content positions you as a resource, not just a service provider.
Blog pages are also a technical SEO goldmine. They’re crawled more frequently by search engines (up to 10x faster than standard static pages), which means every new post gives your site a fresh opportunity to show up in search results.
If writing isn’t your thing or you simply don’t have the time, I can help. I offer ghostwriting support for businesses that want to show up consistently but need a partner to shape the message. I’ll take your ideas, voice, and expertise and turn them into clear, engaging posts, written to reflect your personality and optimized to attract your audience.
Newsletters
Your email list is one of the most valuable marketing tools you have. It’s made up of people who’ve already raised their hand and said, “Yes, I want to hear from you.” Staying in touch with these subscribers keeps you top of mind, builds trust over time, and encourages long-term loyalty.
Unlike social media, email gives you a direct line to your audience. There are no algorithms to navigate and no distractions to compete with, just a focused space where you can share deeper insights, helpful resources, product news, or personal stories that reflect your brand.
I’ll help you make the most of that space. From planning topics to writing content, designing layouts, and scheduling delivery, I handle the process from start to finish. Every email is aligned with your voice and goals, whether you’re looking to inform, inspire, or convert. I’ll also track performance so you know what’s working and can build on your most successful content.
Social Media Strategy
Social media can be a powerful tool for business growth, but for many business owners, it’s also a source of stress. Between figuring out what to post, choosing the right images, finding your voice, and making sure it all actually leads somewhere… It’s easy to feel overwhelmed or stuck.
My 2-hour training session is designed to simplify the process and give you a clear, effective strategy you can stick with. It’s a live, hands-on training built around your business, your goals, and your existing content.
During our session, we’ll cover:
How to identify what type of content resonates with your audience
How to create and select strong visuals that support your brand
How to define (or refine) your brand voice across platforms
How to use hashtags, captions, and calls to action with intention
How to create a simple, sustainable posting rhythm
Social Media Management
Your social media presence should feel like a natural extension of your brand. For businesses looking to strengthen their digital presence, I offer full-service social media management that blends strategy, creativity, and clarity.
This isn’t just about posting regularly; it’s about creating meaningful content that reflects your values, connects with your audience, and supports your business goals. I start with a deep dive into your brand: what you do, who you serve, and how you want to be perceived. From there, I build a custom strategy designed to grow your reach and deepen engagement.
Each month, I’ll manage everything from content planning to writing, design, and scheduling. I’ll identify the right topics, visual direction, hashtags, and posting rhythm, all tailored to your audience and platform. My focus is on quality over quantity: content that adds value, builds trust, and keeps your audience coming back.
Your social feed will highlight what makes your business different, whether that’s your passion, your people, your process, or simply the beauty of what you do. Expect timely posts, human-centered storytelling, and visuals that feel aligned and intentional.
At the end of each month, you’ll receive a clear performance report outlining growth, reach, and engagement, so you always know what’s working — and what’s next.
Add-Ons
Social Media Post & Story Templates
Social Media Ads
Branded Email Template Design
Social Media Post Template
Unique, engaging, timely and relevant,
WRITE
★★★★★
“I have already gotten several phone calls from the newsletter you sent out yesterday and one new client, one I could never close before! Your words moved him.”
— Tony White, Tony’s Family Farms
★★★★★
“We love your creative voice for our blog! We don't know what we would do without you. :)”
— Beatrice Kalish, RadPad
★★★★★
“Thanks so much for all you do; on behalf of the board and me! You’ve been such a reliable community partner. I greatly appreciate all you do to help make the marketing piece happen!"
— Codi Holt, The Grove CID