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Branding Packages
Your brand sets the tone for everything that follows. A clear logo, a consistent visual language, and a thoughtful foundation make your website and marketing feel connected and recognizable.
Logo Design
Your logo should capture you in a single visual. When it’s done right, everything else falls into place. It’s about building recognition, trust, and an energy your audience will come to know and remember.
I will create your logo with up to three colors, featuring a business name and/or icon. I provide several options to start, can lightly refine three, and then I will finalize one. This also includes an optional favicon (browser icon), a white or black version. I will deliver a PNG and an editable file in Canva.
Design begins once I’ve received a completed brand questionnaire to ensure we’re working from a clear and focused creative direction. (If you'd like help refining your ideas before that point, check out the Mood Board service below.) My standard turnaround for a first draft is about 2-3 weeks. If any fonts require a professional license, those will need to be purchased by the client.
Identity
View the latest designs in the portfolio ⟩
Brand Board
As part of my comprehensive branding services, I offer the creation of a custom brand board: a cohesive reference guide that ensures consistency across all of your marketing materials and platforms, making it easy to maintain a unified and recognizable brand presence. This visual summary typically includes the key elements of your brand's identity, such as your logo, color palette, typography, imagery, and other graphic elements.
This is often a great first step in a web design effort to ensure that all elements work together and align with your brand's mood, creating a harmonious identity and a solid foundation for all of your design and marketing efforts.
Delivered as a pdf or a Canva design file.
Mood Board
As part of the early stages of brand development, I offer the creation of a mood board: a curated visual collage that brings your brand’s aesthetic direction to life. These boards serve as an inspirational foundation, combining imagery, textures, and tones that are unified by a thoughtful, intentional color palette.
This board will capture the look and feel of your brand before even diving into design specifics, defining the emotional and visual language that will guide your website, logo, and marketing materials. It’s a powerful tool for aligning on style, setting the creative tone, and making sure we’re moving in a direction that feels just right, whether you’re launching something new or refining an existing brand.
Delivered as a pdf or a Canva design file.