Color and Graphics Tell the Story for Spannerwerks
Spannerwerks’ new website is a great example of how thoughtful branding can be just as effective as photography, if not more so, in communicating a business’ unique personality. Here, a simple font and logo were expanded to include complementary colors and iconography that combine to add effective visual interest while allowing the content to still do the heavy lifting. The charge for the new website design, then, was to present all graphic elements in just the same simple, organized fashion that doesn’t overwhelm but allows for a high-level amount of technical detail.
