Cookie Bitz: A Sweet Experience
Cookie Bitz is a bakery specializing in decadent stuffed cookies. The new website design showcases how thoughtful design elements can bring a brand’s personality to life. By incorporating a warm, cohesive color palette, dynamic movement, and playful text interactions, the site offers an engaging and inviting experience. The end result is a website that mirrors the indulgence and fun of Cookie Bitz’s stuffed cookies, creating a digital space that leaves a lasting impression.
Color Palette
A warm taupe and brown color palette was carefully chosen to evoke the rich and comforting tones of cookies. These colors create a cohesive visual experience, reinforcing the brand’s connection to its product. The taupe and brown tones also evoke a sense of indulgence and comfort, drawing users into a digital space that mirrors the feeling of enjoying a freshly baked cookie. Subtle applications of these tones across buttons, backgrounds, and decorative elements ensure a seamless visual flow. Together, these tones create a browsing experience that feels as warm and satisfying as the product itself.
Dynamic Moving Elements
Movement plays a key role in making the website feel alive and playful. Features like scrolling and spinning text add a sense of fun and energy to the site. These dynamic elements help guide users intuitively through the content, ensuring they remain engaged and delighted as they navigate.
"Peekaboo" Text
This innovative design feature slightly obscures some text. This design choice reflects the bakery’s personality by adding a sense of surprise and joy, much like the experience of biting into one of their decadent stuffed cookies. By guiding the visitor’s eye with strategically placed peekaboo text, the site ensures that key messages are both visually engaging and highly impactful.
