What Nobody Tells You About Getting Older: A Whimsical Companion

The website for What Nobody Tells You About Getting Older perfectly captures the humor, pragmatism, and lighthearted irreverence of Mary Westheimer’s book. With its unique design and engaging presentation, the site offers a delightful experience that mirrors the tone and personality of the book while providing users with an easy way to explore its features, connect with the author, and enjoy its playful essence. It informs and entertains, embodying the spirit of Mary’s insightful and hilarious work.

Design Philosophy

The design of the website focuses on creating a fun, accessible, and visually appealing space. Each design element is thoughtfully chosen to:

  1. Celebrate the book’s personality: The site’s bold yet soothing palette and whimsical typography reflect the humor and relatability of the book’s content.

  2. Highlight the unique assets of the book: With no photography and a reliance on playful illustrations, the site leverages its visual identity to stand out.

  3. Provide intuitive navigation: A simple menu structure ensures users can easily find what they’re looking for while enjoying the journey.

Design Elements

1. Bold and Soothing Color Palette

The website’s palette of warm blues, coral, and white creates an inviting and balanced aesthetic. Each color serves a purpose:

  • Warm Blues: These tones evoke calmness and trust, complementing the humor and wisdom of the book without overwhelming the viewer.

  • Coral Accents: A lively coral color adds pops of energy, injecting playfulness into the design and guiding the user’s eye to important elements.

2. Playful Illustrations

The site’s exclusive use of illustrations, created by the book’s illustrator, sets it apart from more traditional websites and:

  • Enhance the Book’s Identity: By showcasing the art style found in the book, the site creates a seamless connection between the digital platform and the printed pages.

  • Add Humor and Whimsy: The playful drawings reflect the irreverent and humorous tone of the content, making the site feel lighthearted and engaging.

  • Break Away from Convention: In an age where many websites rely on stock photography, the use of illustrations gives this site a distinct and memorable personality.

3. Artistic Sans Serif Typography

The headings font strikes a perfect balance between fun and readability. With characteristics that blend comic sans and a serif font, this typeface:

  • Adds Personality: The font’s whimsical qualities complement the book’s tone and make the site feel approachable.

  • Ensures Clarity: While playful, the font remains easy to read, ensuring accessibility for users of all ages.

  • Supports Branding: The typography ties the design together, reinforcing the book’s unique voice and visual identity.

“Fact Snacks” Portfolio

One of the most engaging features of the website is the "Fact Snacks" portfolio. Designed to mirror the essence of the book, this section will deliver bite-sized insights directly on the site with:

  1. Easily Digestible Content: Each snippet is succinct yet impactful, echoing the book’s style of delivering humor and wisdom in manageable portions.

  2. Interactive Exploration: Users will be able to browse through the "Fact Snacks" to discover insights that resonate with their own experiences, creating a sense of connection and relatability.

Design Impact

The What Nobody Tells You About Getting Older website succeeds in translating the book’s humor, heart, and wisdom into a digital experience. Key achievements include:

  1. Cohesive Branding: The seamless integration of the book’s illustrations, typography, and color palette reinforces its identity.

  2. User Engagement: The playful design elements invite exploration, keeping users entertained while they learn about the book.

  3. Memorability: The site’s unique presentation sets it apart, leaving a lasting impression on visitors.

VIEW THE SITE
Sara Graham

ENGAGETASTE IS A WEB DESIGN, BRANDING AND CONTENT CREATION AGENCY BASED IN THE U.S.

Sara Graham is a Squarespace Expert, Certified Squarespace Trainer and a Top-Level Designer on Squarespace-partner-agency, 99designs, and has worked with more than 700 clients in dozens of countries. Her passion lies in creating beauty, compelling stories and tools that drive business growth. Her design philosophy centers around function, simplicity and distinctiveness. As both a designer and a writer, she crafts rich experiences that express depth, personality, and professionalism in a wholly unique way. She finds immense joy in fostering a sense of connection between website visitors and the business owner.

https://www.engagetaste.com
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