Boost Retail Sales with Pinterest

Pinterest started as a fun way for visitors to find ideas and inspiration around fashion, décor, food, travel and other visual topics and often outperforms Google in providing high-quality results in these areas. Users are often in the early stages of the buying process and the site has evolved to be even more useful for users and a powerful marketing tool for retail store owners, who can link directly to a product page.

Here are a few quick tips for using Pinterest to market your business.

• Link site images
  On your Squarespace website, you can toggle on a function that will allow visitors to instantly pin any image from a product, blog or portfolio page. The Pinterest logo will appear when hovering over images in image blocks, products, blog posts, and certain gallery blocks (check it out on this page :).

• Create high-quality visuals
  Pinterest is a visual platform, so it's important to create high-quality images and videos of your products. Your images should be well-lit and well-composed, and your videos should be informative and engaging. If you don’t have access to a professional photographer, here are some tips for taking professional photos with your phone.

• Use relevant keywords
  When you create pins, be sure to use relevant keywords in the title and description. This will help people find your pins when they search on Pinterest.

• Join relevant boards
  There are millions of boards on Pinterest, so you're sure to find some that are relevant to your business. Joining relevant boards is a great way to get your pins seen by more people.

• Run ads
  You can go far on Pinterest with organic traffic, however, you can also reach a wider audience and promote specific products or promotions, targeting your desired audience. Pinterest offers a variety of targeting options, so you can ensure that your ads are seen by the right people.