SMART IDEAS
The Taste Blog
Insights on web design, branding, and strategy with ideas you can put to work in your own business.
What Questions Should You Ask a Photographer Before Hiring for Your Photoshoot?
Asking the right questions upfront can save time, reduce miscommunication, and ensure you maximize your investment.
What Makes a Good Professional Headshot and Why It’s Important
While it might be tempting to take a quick selfie or use an amateur photo, investing in a professional photographer can lead to increased inquiries, stronger client relationships, and an enhanced professional reputation, providing a significant return on your initial investment.
My Favorite Sources For Stunning Stock Imagery and Graphics
Imagery, along with fonts and colors, is a key ingredient in presenting an engaging, credible and authentic first impression to your audience.
Brand DNA: Using Identity and Purpose to Define Your Brand
Your brand does the heavy lifting of attracting and connecting with your customers.
Master the Art of Stunning Phone Photography
The quality of the images that you share on your website, social media and other marketing materials is one of the most important decisions you can make for your business.