Brand DNA: Using Identity and Purpose to Define Your Brand

Branding

Jun 4

Your brand is a living, breathing thing that is actually what does the heavy lifting of attracting and connecting with your customers. Work through the exercises below to help you craft the story for your home or about page:

Your Audience

Your audience is the quintessential representation of who your brand is. Describe your ideal client:

What is their age group?
What is their lifestyle?
What do they buy?
What do they value?
What are they struggling with?

✎ TO DO

Based on your answers above, write 3-4 sentences that describe this person.

Your Mission

The core values that you hold for yourself are essentially the guiding principles for your business.

What do you believe in?
Why did you go into business?
What positive impact do you offer to your community?
What does success look like for you?

✎ To Do

Based on your answers above, craft a concise mission statement.

Your Differentiator

If everyone in your industry sold your product or service at the same price, what would make a customer choose you over the others? What sets you apart?

✎ To Do

What can someone get from you that they can’t get anywhere else?

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Sara Graham

ENGAGETASTE IS A WEB DESIGN, BRANDING AND CONTENT CREATION AGENCY BASED IN THE U.S.

Sara Graham is a Squarespace Expert, Certified Squarespace Trainer and a Top-Level Designer on Squarespace-partner-agency, 99designs, and has worked with more than 700 clients in dozens of countries. Her passion lies in creating beauty, compelling stories and tools that drive business growth. Her design philosophy centers around function, simplicity and distinctiveness. As both a designer and a writer, she crafts rich experiences that express depth, personality, and professionalism in a wholly unique way. She finds immense joy in fostering a sense of connection between website visitors and the business owner.

https://www.engagetaste.com