Your brand is a living, breathing thing that is actually what does the heavy lifting of attracting and connecting with your customers. Work through the exercises below to help you craft the story for your home or about page:
Your Audience
Your audience is the quintessential representation of who your brand is. Describe your ideal client:
What is their age group?
What is their lifestyle?
What do they buy?
What do they value?
What are they struggling with?
✎ TO DO
Based on your answers above, write 3-4 sentences that describe this person.
Your Mission
The core values that you hold for yourself are essentially the guiding principles for your business.
What do you believe in?
Why did you go into business?
What positive impact do you offer to your community?
What does success look like for you?
✎ To Do
Based on your answers above, craft a concise mission statement.
Your Differentiator
If everyone in your industry sold your product or service at the same price, what would make a customer choose you over the others? What sets you apart?
✎ To Do
What can someone get from you that they can’t get anywhere else?
