The AI Edit

The hard part isn't using AI. It's knowing what to do with what it gives you. Is this good? Is this me? Is this helping or hurting? Without a trained eye and a clear framework, it's nearly impossible to tell. And, using the wrong thing has consequences.

You might have a full page of copy that sounds professional but doesn't sound like you. A logo that looks polished but is too busy. A layout that covers all the bases but somehow doesn't hold attention. You can't always name what's off, but you know something is.

The AI Edit is a 30-minute live review with a human expert who knows the difference between beautiful cadence and mind-numbing filler.

I'll take a close look at what you have — copy, visuals, design, or all of it — and tell you exactly where it's landing and where it isn't. You'll leave the session with a clear, prioritized action plan, knowing what to keep, what to fix, and why.

We'll cover:

• Authenticity: Does this actually sound like you?

• Effectiveness: Is it doing the job it needs to do for your audience?

• Visual credibility: Is it distinctive and consistent?

I've spent years working with clients and audiences across industries, products, and services, reviewing, refining, and rebuilding the way businesses present themselves. I know what lands and what makes someone leave.