A Modern, Vibrant Website for B&B Catering
Some brands ask for subtlety. B&B Catering and Events asked for vibrancy. Known for their hand-crafted menus, seasonal ingredients, and warm personal touch, they needed a site that felt as inviting and polished as their events. The goal was clear: to create a digital presence where prospective clients could sense the team’s creativity and care before even picking up the phone.
In a market where many catering websites rely on static galleries and outdated layouts, B&B’s site feels alive. It’s modern, warm, and welcoming, just like their events.
A Bold Serif With Personality
Typography plays a starring role in this site’s visual identity. The primary typeface is a modern serif that feels trendy and approachable while hinting at the hand-crafted nature of B&B’s work. Its bold lines add energy to headings and anchor points, making each section feel intentional and composed. This font choice echoes the experience of seeing a beautifully plated dish: confident, stylish, and memorable without being fussy.
A Palette That Feels Alive
The color palette was developed to reflect the warmth and vibrancy of B&B’s events. Bright white keeps the site feeling spacious and clean, while accents of mustard yellow and forest green add energy and warmth. Black grounds the palette, giving structure and balance. Together, the palette feels modern, joyful, and welcoming, the perfect frame for showcasing food that’s both elevated and inviting.
Photography: Fresh, Composed, and Lively
At the heart of the site is the photography. Every image is carefully chosen to reflect B&B’s artistry: gorgeous, vibrant dishes accented with fresh flowers, herbs, and artful plating. The photos are full of life and color, hinting at the care and creativity behind every menu.
Rather than overwhelming visitors with galleries, images are woven throughout the layout. Full-bleed photography creates immersive moments, while smaller, inset shots bring a sense of intimacy and detail. The effect is a visual feast that encourages visitors to linger and start imagining their own event.
Layout: Balance Between Richness and Breathing Room
The site’s structure is designed for flow. Rich, full-bleed sections showcase bold photography and create energy, while alternating white sections with generous spacing and bold typography give the eye room to rest. This balance prevents the site from feeling heavy or cluttered, even as it showcases detailed content.
Key sections are punctuated with clear headings and thoughtful copy, leading visitors naturally from inspiration to action. The navigation is intuitive and streamlined, making it easy for users to explore services, view sample menus, or get in touch.
