Fresh Whimsy with Serendipity Floral Design
Serendipity Floral Design is a woman-owned boutique floral studio in historic St. Peters, Missouri. They know that its flowers are as much about connection as they are about color and form. Their new website gives potential clients a sense of who they’ll be working with and why Serendipity’s approach is so distinct.
A Lookbook Approach
The site embraces a scrapbook-style layout, mixing rich photography, encouraging visitors to browse and enjoy the journey. The design lets the images do much of the storytelling, while the text is woven in to provide context and personal touches.
Photography as the Focal Point
At the heart of the design are gorgeous, professional photos of floral arrangements, weddings, and life events. Each image was chosen for its color and composition, showcasing the studio’s style while giving visitors a clear picture of the creativity and range behind Serendipity Floral Design.
An Elegant Palette
The color palette is soft and feminine, built around light pink and white with accents of elegant black. This combination gives the site a sense of modern sophistication while keeping the overall feel airy and romantic.
Faint botanical drawings tie the site back to its subject matter and add a layer of personality that feels handcrafted and bespoke.
★★★★★
“We’re so grateful to Sara from EngageTaste who worked with us over quite a few months to give our website a fresh look. I mean, look at that homepage!!! In. Love.”
— Angela Moore, Serendipity Floral Design
