Dom Rose is an ultra-runner and certified coach who helps people start running, push through plateaus, and discover what they’re capable of. The site needed to carry the strength of his story while giving potential clients a clear, confident place to begin.
The design leans into a dark, editorial feel. Black and white imagery is featured on the site, creating a sense of determination while staying polished and professional. The only color on the site is a dark pink drawn from the logo: a stylized rose that ties back to the brand name. The pop of color works as both a visual anchor and a metaphor for growth and vitality, standing out boldly against the monochrome palette. It also creates a memorable identity, ensuring that the site feels distinctive.
One of the most compelling aspects of Rose Coaching is Dom’s backstory. After a health crisis forced him to make serious lifestyle changes as a teen, he discovered running as both a necessity and a passion.
★★★★★
“Sara exceeded my expectations with the design of my website. She took my vision to a whole new level. She’s a great communicator, and I highly recommend her."
— Dom Rose
