Something Old, Something New for Ang + Jo
Ang + Jo Collective is a luxury wedding photography duo based in Middle Tennessee, documenting beautiful celebrations centered on people and their connection. Their website serves as an introduction to how Ang and Johannah work, emphasizing their collaboration not just as photographers but as steady presences throughout the wedding journey.
Establishing a Visual Voice
The design is anchored by bold, feminine branding built around a classic serif typeface. The typography carries a slightly old-timey character, giving the site a sense of tradition while remaining modern in execution. Subtle, repeated logo elements appear as muted background texture throughout the site. These moments add depth and continuity without pulling focus.
Photography as Narrative
Rather than relying solely on full galleries or isolated hero images, the site uses rhythm and contrast to tell a story. Immersive, full-bleed photographs are paired with scrapbook-like thumbnail galleries, creating a layered viewing experience. This alternating presentation allows couples to see both the emotional arc of a wedding day and the thoughtful moments Ang + Jo are known for capturing.
Clear Process
A clear, step-by-step outline guides visitors through what it’s like to work with Ang + Jo, from booking through final delivery. Couples can easily understand what happens when and what’s included.
