Graphic Facts: A Bold, Playful Take on Screen Printing
Graphic Facts is not your typical screen printing company, and its website reflects that. Built on decades of experience, this California-based screen printing shop has produced designs for legendary clients, from Lucasfilm’s Industrial Light & Magic to Pixar and Yosemite National Park. The playful, retro-inspired, interactive space celebrates the artistry behind screen printing and feels as alive as the prints Graphic Facts produces.
1. A Retro Feel
The website embraces a vintage-inspired, cartoon aesthetic, setting it apart from the clean, minimalist designs often seen in modern web design. The illustrated graphics, playful typography, and unconventional layouts create a world of their own, making the website an extension of the brand’s artistic process.:
Screen printing’s roots in vintage art styles, comics, and band merch is a nod to the industry’s creative history.
The playful, hands-on nature of the business makes the brand feel approachable and fun.
A sense of storytelling allows each page to feel like part of an unfolding visual experience.
2. A Bold, Engaging Color Palette
Color is everything in screen printing, and the Graphic Facts website reflects that with a bright, inviting palette that reinforces the handcrafted, artistic nature of the business while making the site feel welcoming and dynamic:
Soft, cool blues and greens evoke a vintage yet fresh feel, balancing retro inspiration with a modern twist.
Yellows add a sense of energy and creativity, mirroring the bold inks used in screen printing.
Dark blue and black add structure and contrast, ensuring text and imagery remain crisp and visually striking.
3. an Engaging User Journey
Unlike traditional business websites, Graphic Facts doesn’t rely on a single, repetitive page structure. Instead, each section of the site is designed as a unique experience, making navigation feel like an adventure.
Unexpected layouts keep users engaged—you never know what’s next.
Custom-illustrated elements bring a sense of motion and playfulness.
4. A Custom "Curtain Reveal" animation
One of the most visually exciting and interactive features of the site is the curtain reveal effect on scroll featured on the home page. By integrating this unexpected interaction:
As visitors scroll down the homepage, sections of content are cinematically revealed as if a curtain is being pulled back.
This effect adds a sense of anticipation and discovery, making the experience feel more immersive.
5. 100% Custom Graphics
Unlike most websites that rely on stock images, every single visual element on Graphic Facts’ website is original.
Illustrations, icons, and design accents were all created by the client, ensuring a one-of-a-kind experience.
The hand-drawn, screen-printed aesthetic reinforces the authenticity of the brand.
These custom visuals help Graphic Facts stand out from competitors, giving the site a unique, unmistakable identity.