IYBRI: Redefining Outdoor Kitchens in the UAE
The IYBRI website presents a new standard for outdoor kitchen design, combining luxury, mobility, and premium craftsmanship with an immersive, visually rich digital experience. More than just a showcase for their movable, high-end outdoor kitchen islands, the website reinforces IYBRI’s mission: to create spaces that foster connection, flexibility, and beautiful design.
A Cinematic Introduction
Upon landing on the IYBRI homepage, visitors are immediately immersed in the world of outdoor luxury. This high-impact visual introduction immediately elevates the brand perception, positioning IYBRI as a leader in luxury outdoor living solutions.
The cinematic quality of the video brings the product to life, allowing users to see the seamless integration of design, hosting, and cooking.
The video showcases both zoomed-out lifestyle settings and close-up details, ensuring that visitors get a holistic view of the craftsmanship and social experience these islands provide.
The choice of natural lighting, elegant table settings, and premium outdoor spaces reinforces the aspirational nature of IYBRI’s brand, helping potential buyers envision the product in their own home.
Storytelling Through Design Philosophy
From the very first scroll, the homepage begins to tell the story of IYBRI’s design philosophy, drawing visitors into the three pillars that shape the brand. Each pillar is expanded upon throughout the website, fostering an emotional connection to the brand before even reaching the purchase page.
Navigating Currency Challenges
Since IYBRI is based in Dubai, and Squarespace does not support UAE currency, a customized purchasing solution was required to maintain a frictionless buying experience.
Instead of using a traditional Squarespace e-commerce system, the store page links directly to a Stripe purchase page, which supports transactions in UAE dirhams.
This approach ensures a smooth, professional checkout process while eliminating potential currency roadblocks for buyers.
The store page itself remains visually cohesive, providing all necessary product details before directing customers to the Stripe payment gateway.
A Deep Dive Into The Details
The store page goes beyond simply listing the product—it emphasizes the premium materials and components that make IYBRI’s outdoor kitchen islands exceptional. Each material is paired with high-quality visuals, allowing customers to see and appreciate the craftsmanship behind every design choice: the Fulgor brand barbecue grill, elegant porcelain, lightweight, aluminum, polished stainless steel.
A Cohesive Brand Identity Through Photography
The entire IYBRI website is built on sumptuous, professionally branded photography. High-end lifestyle images capture the essence of social gatherings, showcasing how IYBRI kitchens enhance hosting experiences. Detail shots highlight the precision of the materials and finishes, reinforcing the craftsmanship of each island.
Supporting Pages That Build Confidence
Beyond the product details, the website includes comprehensive supporting pages that remove uncertainty and build customer confidence. FAQ answers common questions about installation, maintenance, and customization options. Delivery, returns, and warranty pages provide clear policies, helping buyers feel secure in their purchase. A detailed user guide ensures that customers understand how to set up, use, and maintain their kitchen island properly.
★★★★★
"It was a pleasure working with Sara. She is responsive, creative and always willing to help with even the smallest changes. Thank you for a beautiful website."
— Gina
