Humanity at Work: Bold Branding, Designed for Engagement
The Humanity at Work website was designed to reflect the company’s mission of business transformation through authenticity, engagement, and purpose. With a visually strong and memorable brand identity and a layout designed to drive tangible business outcomes, the website not only supports Humanity at Work’s offerings but also establishes its role as a leader in business transformation.
A Brand-Driven Visual Identity
At the core of the Humanity at Work website is a strong, well-defined brand identity. The company’s modern organic color blocks and distinctive font choices are key assets that shape the overall tone and structure of the website. Bold, organic color block elements reinforce the company’s forward-thinking, modern approach to business transformation and provide visual structure while ensuring the site feels modern and human-centered rather than rigid or overly corporate. By making the branding system the star of the design, the website achieves a memorable, professional, and unique presence that stands apart from competitors in the business consulting space.
Squarespace Commerce Setup for Workshop Registration
The in-person training workshop in San Francisco is the firm’s primary offering, and the website’s scalable commerce setup was structured to streamline registration. Multiple ticketing options were implemented, allowing users to select from individual or bundled tickets based on their needs. Early bird and standard pricing was carefully set up, ensuring that users could take advantage of time-sensitive discounts while keeping the purchase process intuitive.
High-Contrast Visual Strategy for Additional Services
Where the branded color block elements were not deployed, artistic black-and-white stock imagery was used across the secondary service pages to provide a clear contrast from the bold, color-driven primary pages.
