Luna Revival: A Celestial Brand, Grounded in Care
Luna Revival brings something different to the fitness space. Instead of stark contrast or high-energy visuals, the site is wrapped in cosmic symbolism and confident warmth. It speaks in curves, colors, and symbols. It feels grounded, luminous, and entirely unique.
Whimsical celestial illustrations create a symbolic framework, echoing the name, of course, but also representing the phases of life that Luna Revival helps clients move through: birth, expansion, growth, and transformation.
Whether you’re navigating new motherhood, shifting into a new phase of life, or returning to yourself after a period of change—this is a place to feel strong, capable, and cared for.
Color as Emotion
The color palette does a quiet but essential job of anchoring the visual identity.
A warm, royal blue serves as the primary backdrop—deep and calming but with presence. It evokes confidence and quiet strength, especially in overlays that unify all background imagery and ensure a cohesive branded tone across the site.
A soft, earthy tan is used in all non-image sections. Its gentle warmth provides contrast without harshness, evoking a sense of groundedness and approachability—warm like skin or sand, and quietly supportive.
A rich mustard yellow is used as an accent throughout, drawing the eye to moments of importance. It brings energy and brightness in small, intentional doses—adding a layer of vitality and visual interest that reflects the vibrancy of the brand.
Together, the palette communicates balance: strength without severity, softness without fragility, and energy without overwhelm. It reflects the rhythms of the body and the emotional nuance of working through change—in step with Stefanie's approach to training: supportive, informed, and adaptable.
Movement in Structure
The layout was designed to feel organic and fluid, avoiding boxy or overly linear compositions in favor of something more intuitive and rhythmic.
Wavy section dividers create a natural scroll experience, guiding the eye gently from one offering to the next. These subtle curves reinforce the idea of flow—echoing breath, motion, and the nonlinear journey of strength and healing. Rather than break the content into harsh blocks, each section feels like part of a larger continuum.
Image frames mirror that softness: doorway, oval, and circular shapes are used to frame visuals, replacing sharp corners with rounded, symbolic forms. A doorway is a threshold, a circle is continuity—everything here was chosen to convey openness, welcome, and transformation.
★★★★★
"Working with Sara was great! She was really helpful working with me and my indecisiveness. She's a great designer who helped make my vision clear. "
—Stefanie Carotenuto
