Assets

Logo, font name(s) and brand guidelines (optional)

Final page list such as:

HOME

ABOUT

SERVICES (and, maybe, there are subpages that would fall under this?)

CONTACT

Final text for each page as a Word file or similar (not pdf)

Your website's structure is built around the content it will showcase. Just like an architect needs a clear understanding of a building's purpose before drawing a blueprint, I need your final text before I can design a structure that fits it. The length, messaging, and flow of your content all influence the layout, navigation, and overall visual hierarchy. If major content changes happen mid-project, it's like reworking a foundation after construction has started — it adds time and can impact cost.

⇲ What is this copy? The words that will appear on each page — introducing your business, describing your services, and guiding visitors to take action. This is different from documents, menus, brochures, or other materials your business produces. If you're unsure what to submit, my questionnaire includes prompts to help, and I offer content services here.

⇲ If you're writing your own copy, here's something most people don't think about until after launch: Google isn't just reading your site, it's evaluating it. The framework it uses is called E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and your content is what signals all four. A beautiful design has nothing to do with this aspect of your website. Generic, vague, or AI-flavored copy that could apply to any business sends weak signals to Google and to your potential clients. Specific, honest writing about what you do, who you serve, and why you're the right choice is exactly what performs. So when you're preparing your copy, don't aim for impressive. Aim for accurate and specific. That's what works.

⇲ A quick note on AI: Tools like ChatGPT can generate text that sounds complete but doesn't actually reflect your business or voice. If you've used AI to help organize your thoughts, that's fine, but make sure what you submit is genuinely yours. I'm going to be building your site from these answers.

Images and Video

Your website’s design depends on the quality, style, and quantity of the images it will feature. Just like a chef creates a dish around the freshest ingredients available, I design your site around the visuals that will bring it to life. The composition, orientation, and resolution of your images all influence the layout, color choices, and overall aesthetic.

If major imagery changes happen during the design phase, it can be like swapping key ingredients halfway through cooking; it can alter the visual balance, require redesign work, and potentially add time and cost to the project.

While you can (and should!) update your images as your brand grows, providing finalized imagery at the start ensures a smooth, efficient design process and avoids mismatched placeholders.

Taking your own with your phone? See my tips here.

You may provide a link to Google Drive or request a link to my Google Drive folder. Please notify me when you have shared a link to be sure I have received it.

• Images:

  • Format: ideally jpg (not HEIC, HEIF, tiff or pdf)

  • Width: 2500-3000 pixels

  • Resolution: 72-150 dpi

  • Size: around 1MB

  A great tool for image editing this is Squoosh. If you have many images, use Bulk Squoosh.

  • SEO: Google can search for image and video file names, so you might wish to name your images according to their subject) before sending.

  • Product Images: Squarespace will display all images at a uniform dimension. We cannot change that, but we do have control over the dimension. If your product photos are of various dimensions or alternate between vertical and horizontal, it can be helpful to use a site like Canva to define a uniform canvas.

• Video:

  Every Squarespace site can have at least 30 minutes of uploaded video for free; after that, you can pay for additional storage (embedded links to YouTube or Vimeo don’t count against this limit):

  • only .mp4, .m4v, or .mov files are accepted

  • minimum of 360p / maximum of 1080 p or 4K / 16:9 aspect ratio

  • for inset videos that will be played by the site visitor, these must be under 500MB

  • for background videos in a section that will run on a loop, these must be less than 30 seconds