Premier Health of America: A Technology-Driven Website for a Leading Healthcare Services Provider
The Premier Health of America website was designed to reflect the company’s leadership in healthcare staffing and business process automation. With a strong brand identity, structured navigation, and seamless integration of key functionalities, the site delivers a professional, intuitive, and highly functional digital experience.
As a company that connects thousands of healthcare professionals with shifts across Canada, Premier Health needed a website that effectively communicates its technological advancements, services, and scalability. By using bold branding, a tabbed content structure, multilingual accessibility, and real-time data integrations, the site achieves clarity, efficiency, and ease of use for all audiences.
1. Strong Branding
By establishing a clear, recognizable brand presence, the site instills confidence in visitors and ensures that PHA stands out as a leader in the healthcare staffing sector.
Deep blue represents trust, stability, and expertise, reinforcing PHA’s credibility in the healthcare industry.
Bright orange/red introduces energy and action, drawing attention to important CTAs and key messaging.
Warm light gray provides a neutral balance, keeping the layout clean and easy to read while enhancing overall accessibility.
The typography follows a modern, streamlined approach, ensuring that text is highly legible across all devices while maintaining a sleek, polished look that aligns with PHA’s technology-driven mission.
2. Tabbed Content
One of the primary challenges in designing the Premier Health website was organizing large amounts of information without overwhelming users. To address this, a tabbed content system was implemented using plugins, allowing visitors to navigate between topics effortlessly without having to load multiple pages.
Complex topics are broken down into easily digestible sections, reducing cognitive overload.
Tabs provide a structured, user-friendly way to explore different aspects of PHA’s services, particularly in areas such as business process automation, staffing solutions, and technology integration.
The approach enhances readability, ensuring that users can find relevant information without unnecessary clicks.
3. Color-Blocking
Throughout the website, a color-blocking technique reinforces branding, creating a cohesive and structured layout that aligns with the company’s modern, technology-forward approach. Blocks of content break up large amounts of text, ensuring that visitors remain engaged without feeling overwhelmed.
4. Multilingual Accessibility With Weglot
As a healthcare leader operating in Canada, Premier Health requires a fully bilingual website to ensure that all healthcare professionals, clients, and stakeholders can navigate the site with ease. Weglot’s language switcher is intuitive and does not disrupt the user experience, ensuring that visitors can access information in their preferred language without losing context.
5. A Custom Stock Ticker
A custom ticker widget was coded into the header of the home page to add a layer of sophistication, reinforcing PHA’s credibility as a publicly traded company, and ensuring transparency and real-time access to financial information.
