If you’ve ever tried to push the limits of a Squarespace site, you’ve probably hit that moment where the platform feels a little too rigid. That’s where SquareKicker comes in.

My answer: about once a year — or anytime your business goes through a major shift in focus, audience, or strategy.

You know the ones—those boxes that suddenly appear the moment you land on a website, asking for your email, offering a discount, or worse, blocking your entire screen with a “before you go…” plea.

Certain design mistakes can leave your site looking amateurish or "cheap." Focusing on simplicity, consistency, and quality can elevate your website and leave a lasting impression on your audience.

In a world where attention spans are dwindling and competition is fierce, it’s easy to think that flashy graphics and sophisticated features are the keys to keeping users engaged with your website. But often, what truly resonates with users are the small, whimsical surprises that make them pause.

In the digital age, your website's home page is often the first impression potential customers have of your business. It's crucial to make this first impression count.