Is AI Coming For My Job?

I don’t think so.

Because even though there are tools now that can write, design, answer, and generate content quickly, the kind of intelligence they offer is becoming cheap and widely available. That’s valuable in some industries and is moving technology forward.

But, in the creative field, when everyone has access to the same tools, the same outputs start to show up everywhere with a similar tone, structure, and “good enough” results that start to look the same. On the other hand, if you ask the same question to five different people, you’ll get five completely different responses.

Beautiful, personal interpretation is becoming rare and, therefore, valued. As a counterpoint to the AI explosion, I see how we’re now craving the human element.

I do use AI in my work and daily life, but more like a calculator. It helps me save time, check spelling and grammar, and quickly sort through information.

AI doesn’t have the creative instinct my clients need. Choosing a direction, surfacing the right story, and knowing exactly how much is enough — that judgment comes from years of practice. My clients trust my perspective and the experience I've built over time.

I see a new world where the difference between machine- and human-made work is as easy to spot as a copy and an original.