The headline of your blog post is like a shop window display — it should entice passersby to stop, take a closer look and ultimately step inside. To be the most effective, it should be:
Simple: The first priority for any headline is clarity. It should immediately convey the main idea or benefit of the post without being vague or confusing. Conversely, convoluted headlines might deter readers who are seeking quick and easily digestible information.
Intriguing: You will be well on your way if you can create a sense of anticipation. By using curiosity-inducing words, posing questions, or hinting at an unexpected twist, you can make readers want to see how the story ends.
Worth It: By tapping into desires, fears or aspirations, you will likely compel a reader to engage. Whether it's through pain points or the promise of something fun, infusing your headline with emotional appeal can significantly enhance its effectiveness. This will help to convince a passerby that their time will be worth it.
Short: Because titles can get truncated after 60 characters on a Google search page, an ideal length for a blog post headline is around 6-8 words.
Here’s more on how a blog can help your SEO.
