When you upload product images to platforms like Squarespace or Shopify, you might notice that these platforms automatically crop or resize images to fit a standard format — a square or another specific dimension.

As a business owner or website creator, you’ve likely heard the term "custom code" thrown around in conversations about web design and development. It can sound a bit intimidating, especially if you’re not a developer or someone with a technical background.

While platforms like Squarespace, Wix and WordPress have made it easier than ever for individuals to create their own websites, you may wonder — why hire a professional website designer when you can just do it yourself?

In a world where attention spans are dwindling and competition is fierce, it’s easy to think that flashy graphics and sophisticated features are the keys to keeping users engaged with your website. But often, what truly resonates with users are the small, whimsical surprises that make them pause.

In today’s digital age, simply having a website is not enough. To truly maximize the potential of your site, you need to understand how visitors interact with it. That’s where site analytics come in.

Whether you’re an individual trying to build a personal brand or a business aiming to reach customers, your online presence plays a crucial role in your success. But what exactly does having an online presence mean, and why does it matter so much?

In the digital age, your website's home page is often the first impression potential customers have of your business. It's crucial to make this first impression count.

While it might be tempting to take a quick selfie or use an amateur photo, investing in a professional photographer can lead to increased inquiries, stronger client relationships, and an enhanced professional reputation, providing a significant return on your initial investment.

Search engines like Google favor content that is informative, well-structured, and regularly updated — a blog is your golden ticket.

Pinterest started as a fun way for visitors to find ideas and inspiration around fashion, décor, food, travel and other visual topics and often outperforms Google in providing high-quality results in these areas.

Imagery, along with fonts and colors, is a key ingredient in presenting an engaging, credible and authentic first impression to your audience.

Your website is more than just a digital business card; it's a powerful tool to engage, inform and convert visitors into loyal customers.

Blogs can play a significant role in improving your website’s performance on search engines. Here’s why you should consider employing this powerful tool.

Email subscribers have already indicated they want to hear from you by subscribing to your newsletter. Maintaining these relationships will help you stay top of mind and encourage loyalty.

Your brand does the heavy lifting of attracting and connecting with your customers.

The quality of the images that you share on your website, social media and other marketing materials is one of the most important decisions you can make for your business.

From writing engaging product descriptions to producing beautiful product photos to setting up shipping and order fulfillment, here is your setup checklist to ensure you don’t miss a crucial step.

The headline of your blog post is like a shop window display — it should entice passersby to stop, take a closer look and ultimately step inside.